Websites Make Speedy First Impression

According to a study reported on the BBC News, web users decide if a website is good in about 1/2 a second.

You need to make sure the first thing people see is a great hook for qualified viewers that can lead them to the rest of your site and then to your organization. This is usually going to be a visual image that gets people's attention, and then leads them to read your headlines and copy. Bottom line: make sure your site has visual appeal backed up by great copy.