Press Releases Are Not Just for the Press Anymore

I like this Scott guy. He understands the importance of content, and he explains how press releases can be a powerful way to reach customers directly when done the right way. Press releases are not just for the press anymore. Read a great primer on how to use press releases in Scott's free ebook. I guess you could say you get to read it scott free.

Web Ink Now: New complimentary e-book - The new rules of PR: How to create a press release strategy for reaching buyers directly

And if you need help in writing your press release check out PR Zap! for answers.